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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Use of CRM Systems in the Management of the ALUMNI Network at the Law Faculty of the Charles University (case study)
 Říhová, Eliška ; Lipková, Helena (advisor) ; Novotná, Jitka (referee)
This thesis examines the potential use of CRM systems to create, manage, and expand the alumni network of public university faculty in a case study. Alumni care is an area with great potential for overall faculty growth. The paper first focuses on the reasons leading to alumni interest and the patterns of alumni loyalty. To maintain and develop a good relationship with alumni, the application of a CRM system appears to be an useful aid. These are described in the thesis not only in terms of their basic functioning but also in the context of the university environment. The thesis also concentrates on innovations in student care using information systems and the selection of suitable CRM system suppliers. Practical section of this paper contents a case study conducted at the Faculty of Law of Charles University. The output of this work is to determine the assumptions, benefits and risks of CRM systems implementation for the purpose of alumni care at this faculty. Recommendations for improving communication between the faculty and its future and current alumni are also presented. Given its practical focus, the findings of the paper can serve as a basis for future development of a strategy for alumni care by selected university's fakulty.
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